Personalized Online Coaching

Fitness, Nutrition & Habit Coaching Built Around Your Life

Work one-on-one with a dedicated, credentialed coach who builds your training, nutrition, and habits around your real life, not a template.

Michael S. Parker, founder and coach at Forge Fitness and Nutrition Coaching
Fitness Nutrition Injuries Travel Adaptation GLP-1 Support 1-on-1 Habits
Since 2017
Serving Clients
Thousands+
Clients Coached
60+
Countries Served
18+ Mo.
Average Client Retention
See Forge In Five Minutes

See How Forge Builds Coaching Around You

Michael S. Parker introducing Forge coaching
Read the video transcript

It is time to stop. Your repeated attempts at fitness and nutrition aren't tanking necessarily because of motivation. Because if it were, you probably would have solved that by now. And I think you know exactly what I mean. You've started before more than once. You blocked out the time, and you're committed, and you tell yourself this time is different. And for a few weeks it is. You're consistent. You're eating better. You're feeling that momentum building. And then life does what life does. Travel, work, family obligations, they all distract you. Those late nights, they start stacking up, and now you're drained, and what you thought you were developing as discipline disappeared. And just like that, you're off track again, not because you don't care, but because your plan cannot survive your life. So weeks, maybe even months pass, and you end up in the same place, and you're looking at yourself in the bathroom mirror, and you say to yourself, why can't I make this stick? Or why am I not seeing the results that I expect? And most toxic, what's wrong with me? Well, here is the truth. Yeah. You are responsible for your results. There is no magic pill to fix your schedule, your habits, and your consistency. But let's be clear about something. You can solve this problem. And Forge Fitness and Nutrition can help you. We can focus you, clear the clutter, and build an approach that is sustainable for you. Most people try to force these rigid programs into their unpredictable lifestyles with their travel, and their workdays, and their family obligations, and that will never go away. So if your fitness and nutrition approach only works when life is perfect, that's not sustainable. It's just a phase and phases end. But what works is structure. Structure that holds up when life is not convenient. One that adjusts with your schedule. One that shifts with your energy when life shows up. Yeah. Discipline does matter. But discipline without structure, what are you doing? Anyway, my name is Michael S Parker, and I have spent twenty five years coaching thousands of people in over sixty countries. These are executives, professionals, parents, travelers, military leaders, and nearly a decade of running Forged Fitness and Nutrition Coaching, and I have seen the same pattern. It just repeats itself over and over and over. It's smart, driven, capable people who succeed at nearly everything they put their minds to, but they're just not hitting it on their fitness and nutrition at least to their expectation. Because they tried, you know, the generic programming. Right? They've done something that's too complex or it's built for somebody else. Usually, it's a gimmick or it's a passing fad, generally unrealistic. But when you join Forge, you get a dedicated, highly credentialed human coach, not a template, not a bot, not trash AI, a real professional who learns your schedule, your injuries, your equipment, your food preferences, and your travel patterns all based on your goals. And then we build everything, your training and your nutrition and your habits completely around your life. You log in, you execute your workouts and your meals, and your coaches with you every step of the way. Simple. This isn't a program that you're handed and just left alone with. It's interactive, highly personal coaching, and the goal isn't just to get you into your best shape, it's to keep you there. In fact, Forge clients stay with their coach on average eighteen months or longer because it works. And frankly, I personally have clients that have been with me for over a decade or more, and I can prove it. Now there's another thing that separates Forge from other online coaches. We have testimonials and time stamps to prove all of this. You can see it in our stories throughout this page and on our website. These are real people, real results, real transformation. I I know what you might be thinking. This is very common. You have all the excuses flooding in. First of all, disbelief. But the first one is usually, I don't have time. Well, yes, that's true. You may not have time based on a generic program, but a coach that builds it around you, you can find and make the time. You may be saying, well, I've tried these programs before. But was it with a specialized professional that was literally looking at every aspect of your life and finding ways for you to maintain high levels of accountability and success through your fitness and nutrition? You may even be asking, well, will this particular product work for me? It's not a product. Forged coaches are credentialed kinesiologists, physiologists, and biomechanical specialists. We can work with beginners to seasoned athletes. We can work with professionals, people over fifty, people with injuries, anyone who's failed at another program, and it works because it's based on you. It's not a program. It's coaching. Just picture this. Six months from today, you look and feel different, stronger, leaner, more energy than you've had in years. Your clothes fit the way that you want them, and your habits are running nearly on autopilot. And the best part? You're not white knuckling it anymore because fitness isn't a chore. Nutrition isn't draining. It's just something that you are. It's just natural in your lifestyle because you've kind of become the person that stays in shape. You know, when life gets busy, you just continue doing what you need to do, and it's a permanent shift. Because, you know, you have two paths. That's really what it is. If if you're listening to this and you're on path one, it's somebody who's been doing what they've doing. They start and they stop and they restart and they quit. And then a year from now, they're in the same place, maybe even further back, and they're wondering what what why can't they stay in shape and what's wrong with them. Path two is you may say, okay, I'm going to join Forge. I'm going to get a real coach. I'm going to get a real plan with real support. And the idea here is that month after month, fitness becomes a permanent part of who you are. Below this video, you're going to find three very affordable options for fitness and nutrition coaching, and every one of these three options include unlimited messaging with your coach and the agility that we talked about, that true coach client interface. The only difference between the three programs is how many times you see your coach in a month. So choose a level that fits your life and just get started today. But, hey, listen, if you're not sure which program that you wanna choose, book a free consultation. We'll talk to you for free to help you figure out where you wanna start. There's no pressure. It's not a pitch. It's just to bring some clarity and answer questions. We take this very seriously, and we're willing to give our time for you to have a consultation if you feel that's necessary. But if you're ready to go Choose the standard, complete, or premium, and let's get you started today.

“Forge has been the best decision I have made for myself in the past 5 years.”

Christine V., Forge Client

“Forge has helped me fall in love with fitness again. It is now a priority in my life.”

William N., Forge Client

“I'm 50 years old and in the best shape of my life, and that all came from Forge.”

Jeff T., Forge Client

“I was no longer suffering from chronic back pain after just 2 to 3 months into my Forge plan.”

Ramzi M., Forge Client
Why Forge

Coaching Built on Evidence, Not Trends

Training, nutrition, recovery, and daily habits don't operate independently. Forge coaches them together, using current evidence and real-world feedback to help you build results you can sustain.

Michael S. Parker

“Habit alteration is a slow process, and quitting won't speed it up.”

Michael S. Parker, Founder of Forge
What We Do

Fitness, Nutrition, and Habits: Coached Together

Lasting progress rarely comes from workouts alone. Forge aligns your training, nutrition, and daily behaviors so each part supports the others.

Fitness

Expert Online Personal Training

Personalized programming built around your goals, experience, equipment, and schedule, using a science-based, periodized approach that adapts as you progress.

  • Guided workouts in the Forge app, at home, the gym, or on the road
  • HD exercise demonstrations for every movement
  • Adjusted by your coach as your progress changes
Nutrition

Personalized Nutrition Coaching

A realistic nutrition approach built around your preferences, schedule, and goals, not a one-size PDF. Plan meals, track intake, and get grocery tools in the Forge app.

  • Meal planning, macro tracking, and recipe swapping
  • Auto-generated grocery lists
  • Built for dining out, travel, and real life
Habits

Structured Habit Coaching

The daily behaviors that actually move the needle: identified, tracked, and built into your real routine. It's the piece most programs skip, and why most results don't last.

  • Personalized, practical habit targets
  • Daily consistency tracking in the Forge app
  • Built for follow-through, not a 30-day challenge
What To Expect

What Coaching With Forge Actually Looks Like

From your first assessment to your regular check-ins, coaching stays personal: a real coach reviewing real progress, and adjusting your plan as your life changes.

TrainNourishProgress
Forge founder Michael S. Parker coaching a client on a video call
5-star Google rating
Client Experiences

Results Built Through Personal Coaching

From greater strength and confidence to years of consistent follow-through, real Forge clients on what personalized coaching has helped them accomplish.

★★★★★

“Michael is extremely knowledgeable in fitness, nutrition and most importantly for me, habits… I have now been working with him for over three years and still see him every week and I am in the best shape of my life!”

Alexander
★★★★★

“A year and a half after starting with them and I can't believe how strong I've gotten… He's customized routines for me after an injury and while traveling in a remote location so I could continue to make progress.”

Spencer M.
★★★★★

“I've been working with Coach Sammy for 2+ years now and she has been instrumental in my healthy habit forming and driving consistency in my life… She's always available with advice and encouragement to keep me on a healthy path.”

Priya M.
★★★★★

“My coach has been with me through my postpartum journey for the last two years. Looking back at where I was vs where I am today, it's incredible. The coaches truly care about you as a person.”

Cassi K.
★★★★★

“Love that Forge provides a trainer that tailors your health journey to your needs. Sam always gave a good variety of workouts and helped me meet my goals… I would highly recommend Forge.”

Josh H.
★★★★★

“I have two herniated discs that can be difficult to work around but he's been extremely helpful & supportive, creating personalized workouts to strengthen my back while also targeting fat loss… I've lost 30+lbs to date.”

Monica
★★★★★

“Coach Sammy has seen my incredible highs and some of my lows when I'm discouraged and is always there to support me… I'm proud to say I've lost over 60 lbs so far and built muscle I never knew I could!”

Amy H.
★★★★★

“I needed guidance on nutrition and how to regain muscle and strength! … Together we create the best personal plan for my health, wellness, and workout plans for life of longevity!”

Julie S.
★★★★★

“Forge has been the best decision I have made for myself in the past 5 years! It feels so amazing to have someone who cares about my fitness goals and who is just there for me.”

Christine V.
★★★★★

“I've been with Forge for over 3 years now, and I have noticed a huge change in my physique, confidence and strength. My coach knows exactly what I need.”

Ryan R.
★★★★★

“Since I've been working with Forge I've lost 20 lbs of fat while at the same time putting on muscle, something I'd been striving for over a decade.”

Eric W.
Are You Taking A GLP-1

Coaching Built for GLP-1 Users

GLP-1 medications can be a valuable tool for weight loss, but they don't replace resistance training, nutrition, or sustainable habits. Forge coaching complements your medical care, helping you protect strength, function, and long-term health alongside your treatment.

  • Resistance training & nutrition to protect lean mass
  • Coaching that accounts for appetite & energy changes
  • Habits you keep long after the medication ends

Forge does not prescribe or manage medication. Clients should continue working with their prescribing clinician for medical guidance and side-effect management.

Stylized male and female bodies with a teal glow representing physical changes during GLP-1 use Hydration Muscle Protein
Why Forge Works

Human Coaching, Proven Structure, Real Accountability

Real clients, in their own words, on what actually made the difference.

How Forge Coaches Help Motivate Their Clients

“Forge helps me stay motivated to living a healthy lifestyle by constantly tracking everything. So, I can track my meals, I can track my workouts, and my trainer is tracking them too.”

★★★★★

What Forge Clients Have Been Helped With The Most

“I was able to finally achieve what I've been reaching for for over a decade. And the biggest shocking thing, this happened in the first six months. It was really impressive.”

★★★★★

Why Clients Choose To Work With A Forge Coach

“I choose Forge because I liked that it was a customized remote personal training, and the workouts are right there in the app, and that's super helpful and useful.”

★★★★★
Meet the Team

Credentialed Coaches, Not Algorithms

Forge coaches combine relevant education, respected professional credentials, and real-world experience, coaching the person behind the data.

Michael S. Parker
Personal Coach

Michael S. Parker

NASM · NESTA · FMS
Milly Nuñez
Personal Coach

Milly Nuñez

MBA, BS · CSCS · CPT
Cameron Lemieux
Personal Coach

Cameron Lemieux

MS, ACSM · NASM
Sam Ostarello
Personal Coach

Sam Ostarello

BS · CSCS · ACE
FAQ

Common Questions

Clear answers about coaching, billing, and getting started.

What is included in a Forge coaching plan?

Every plan includes personalized training, nutrition coaching, habit support, progress tracking, and unlimited in-app messaging. The main difference between Standard, Complete, and Premium is how often you meet privately with your coach.

Is there a long-term contract?

Forge coaching is billed monthly and does not require a long-term contract. You may cancel by sending your coach a written request through the Forge app at least 10 days before your next billing date.

I'm taking a GLP-1 medication. Can Forge work with me?

Yes. Forge provides personalized fitness, nutrition, and habit coaching that complements the treatment plan established with your prescribing clinician, with an emphasis on resistance training, nutrition, and lean-mass retention. Forge does not prescribe medication or manage medical side effects.

What if I don't have a gym membership?

Not a problem. Your coach builds your program around the equipment and space available to you: a commercial gym, a home setup, resistance bands, or bodyweight training.

How long until I see results?

Results build over weeks and months, not days, and vary based on your consistency, starting point, and effort. Your coach measures progress through strength, composition, and habit consistency, not just the scale.

Read All FAQs

Coaching Plans

Choose the Level of Support That Fits You

Included in Every Membership

Every Forge plan includes personalized programming, nutrition and habit coaching, unlimited in-app messaging, progress tracking, ongoing adjustments, and access to the Forge exercise library.

Essential Coaching

Standard

For self-directed clients who want expert guidance, personalized programming, and a structured monthly review.

$125 /mo

One private 30-minute video coaching session each month

Enroll in Standard

Monthly coaching membership

Most Popular Focused Coaching

Complete

For clients who benefit from more frequent feedback, accountability, and opportunities to adjust their plan.

$175 /mo

Two private 30-minute video coaching sessions each month

Enroll in Complete

Monthly coaching membership

Ultimate Coaching

Premium

For clients who want weekly accountability, closer oversight, and the highest frequency of scheduled coaching support.

$225 /mo

Four private 30-minute video coaching sessions each month

Enroll in Premium

Monthly coaching membership

Unsure which level of support fits you? Get help choosing a plan.

Advanced Mentorship

Lasting Change Starts With The 90-Day Habit Transformation

A private, 12-week mentorship for people tired of repeating the same start-stop cycle. Clients work directly with founder Michael S. Parker through weekly sessions and a structured curriculum based on his published book.

This program goes beyond workouts and meal plans. It focuses on the behaviors, decisions, and patterns that determine whether progress lasts.

  • Weekly 50-minute private video sessions with Michael
  • A structured curriculum for consistency & lasting change
  • Guided application of the 90-Day Habit Transformation book
Explore the 90-Day Mentorship
Forge habit coaching
Michael S. Parker

“There is no greater pursuit than passionately seeking to improve oneself.”

Michael S. Parker, Founder
90-Day Habit Transformation
More From Forge

Explore More Resources

The Forge Podcast

Real conversations on fitness, nutrition, and long-term behavior change, hosted by Michael S. Parker.

Listen Now

Articles & Blog

Evidence-based reads on training, nutrition, GLP-1 support, and sustainable progress.

Read the Blog

Follow Along

Daily tips, client wins, and behind-the-scenes coaching content on Instagram.

@forgefitcoach

Ready to Build Results You Can Sustain?

Talk with a Forge coach about your goals, schedule, and the level of support that makes sense for you.