Fitness, Nutrition & Habit Coaching Built Around Your Life
Work one-on-one with a dedicated, credentialed coach who personalizes your fitness, nutrition, and habit coaching around your goals, schedule, experience, equipment, and lifestyle—not a template. Every recommendation is evidence-based and delivered through private video coaching and the Forge mobile app.
See How Forge Builds Coaching Around You
Forge founder Michael S. Parker explains how personalized coaching works, what each coaching level includes, and how to decide which level of support best fits your goals.
Coaching Built on Evidence, Not Trends
Forge has served thousands of clients across more than 60 countries since 2017. Our approach combines private, one-on-one video sessions, ongoing support through the Forge app, and a dedicated professional who understands your history, monitors your progress, and adjusts your coaching as your needs change.
Training, nutrition, recovery, and daily habits do not operate independently. Forge coaches them together, using current evidence, professional judgment, and real-world feedback to help you make progress safely and build results you can sustain beyond the next workout or diet.
“Habit alteration is a slow process, and quitting won’t speed it up.”
Michael S. Parker, Founder of Forge
Fitness, Nutrition, and Habits — Coached Together
Lasting progress rarely comes from workouts alone. Forge aligns your training, nutrition, and daily behaviors so each part supports the others.
Expert Online Personal Training
- Personalized programming based on your goals, experience, equipment, schedule, and current ability.
- Access guided workouts in the Forge app at home, in the gym, or while traveling.
- Progress strategically over time while safely measuring what is working.
Personalized Nutrition Coaching
- Build a realistic nutrition approach around your preferences, needs, schedule, and goals.
- Plan meals, track intake, photograph food, save recipes, and share progress through the Forge app.
- Receive practical guidance, grocery tools, and ongoing coaching instead of a one-time meal plan.
Structured Habit Coaching
- Identify the daily behaviors that have the greatest influence on your progress.
- Set practical targets and build sustainable habits into your actual routine.
- Track your consistency in the Forge app and strengthen the behaviors that make results last.
Choose Your Level of Support
Every plan includes personalized training, nutrition coaching, habit support, progress tracking, and unlimited app messaging. The primary difference is how often you meet privately with your coach.
Essential Coaching
For self-directed clients who want expert guidance and a structured monthly review.
- Personalized training, nutrition, and habit coaching
- Unlimited in-app messaging and progress tracking
- One private video coaching session each month
Focused Coaching
For clients who benefit from more frequent feedback, accountability, and plan adjustments.
- Personalized training, nutrition, and habit coaching
- Unlimited in-app messaging and progress tracking
- Two private video coaching sessions each month
Ultimate Coaching
For clients who want weekly accountability, closer oversight, and the highest level of ongoing support.
- Personalized training, nutrition, and habit coaching
- Unlimited in-app messaging and progress tracking
- Four private video coaching sessions each month
Not sure which level of support is right for you? Book a free consultation and we’ll help you decide.
The 90-Day Habit Transformation
The 90-Day Habit Transformation is a private, 12-week mentorship for people who are tired of repeating the same start-stop cycle. Clients work directly with Forge founder Michael S. Parker through weekly coaching sessions and a structured curriculum based on the principles in his published book.
This program goes beyond workouts and meal plans. It focuses on the behaviors, decisions, and patterns that determine whether progress lasts.
Explore the 90-Day Mentorship
- Weekly 50-minute private video sessions with Michael
- A structured curriculum focused on consistency, follow-through, and lasting behavior change
- Guided application of the principles from The 90-Day Habit Transformation
Credentialed Coaches, Not Algorithms
Forge coaches combine relevant education, respected professional credentials, and real-world experience. They use that expertise to understand your progress, make informed adjustments, and coach the person behind the data.
Michael S. Parker
Personal Coach
NASM · NESTA · FMS
Milly Nuñez
Personal Coach
MBA, BS · CSCS · CPT
Cameron Lemieux
Personal Coach
MS, ACSM · NASM
Sam Ostarello
Personal Coach
BS · CSCS · ACE
Coaching Built for GLP-1 Users
GLP-1 medications can be valuable tools for weight management, but they do not replace resistance training, adequate nutrition, recovery, or sustainable habits. Forge provides personalized fitness, nutrition, and habit coaching that complements your medical care and helps you pursue weight loss while supporting strength, function, and long-term health.
Forge does not prescribe or manage medication. Clients should continue working with their prescribing clinician for medical guidance and side-effect management.
- Personalized resistance training and nutrition targets designed to support strength and lean-mass retention
- Coaching strategies that account for appetite changes, reduced energy, hydration, food tolerance, and other factors that can affect training and nutrition
- Sustainable habits that support long-term health whether you remain on medication or later transition under medical guidance
Results Built Through Personal Coaching
From greater strength and confidence to years of consistent follow-through, Forge clients describe what personalized fitness, nutrition, and habit coaching has helped them accomplish.
“Forge has been the best decision I have made for myself in the past 5 years! It feels so amazing to have someone who cares about my emotional state, my fitness goals and who is just there for me.”Christine V.
“I've been with Forge for over 3 years now, and I have noticed a huge change in my physique, confidence and strength. My coach knows exactly what I need and when I need it in my routine.”Ryan R.
“Forge has been great! Since I've been working with Forge I've lost 20 lbs of fat while at the same time putting on muscle — something I'd been striving for over a decade.”Eric W.
View our complete review history on Trustindex .
Read the Stories Behind the Results
Ten Forge clients shared detailed accounts of their fitness, nutrition, and behavior-change journeys while navigating challenges such as chronic pain, autoimmune conditions, menopause, previous injuries, and burnout. Each story also explains the coaching decisions, program adjustments, and professional rationale behind the approach.
Read 10 Client Case Studies →Getting Started Is Simple
From choosing your coaching level to connecting with your coach, here’s what happens next.
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Choose Your Support
Compare the coaching options and select the level of guidance that fits your needs, or book a free consultation for help deciding.
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Tell Us About You
Complete a detailed assessment covering your goals, health history, training experience, schedule, equipment, nutrition preferences, and current habits.
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Meet Your Coach
Your coach reviews your assessment, connects with you through the Forge app, and begins building your personalized training, nutrition, and habit coaching plan.
Prefer help choosing? Book a free consultation .
Learn the Why Behind Better Results
Explore practical, evidence-informed conversations and articles on training, nutrition, health, and behavior change—created to help you think more critically and make better decisions.
The Forge Fitness, Nutrition & Habit Podcast
Hosted by Michael S. Parker, the podcast features experienced professionals, client perspectives, and direct conversations about fitness, nutrition, health, recovery, and long-term behavior change.
Explore the Podcast →Evidence-Based Fitness, Nutrition & Habit Articles
Explore in-depth articles on exercise science, nutrition, GLP-1 support, behavior change, and sustainable progress—written to explain the “why,” not just tell you what to do.
Explore the Forge Blog →Common Questions
Clear answers about coaching, billing, equipment, and getting started.
What is included in a Forge coaching plan?
Every plan includes personalized training, nutrition coaching, habit support, progress tracking, and unlimited in-app messaging. The main difference between Standard, Complete, and Premium is how often you meet privately with your coach.
Is there a long-term contract?
Forge coaching is billed monthly and does not require a long-term contract. You may cancel by sending your coach a written request through the Forge app at least 10 days before your next billing date.
I am taking a GLP-1 medication. Can Forge work with me?
Yes. Forge provides personalized fitness, nutrition, and habit coaching that can complement the treatment plan established with your prescribing clinician. We emphasize resistance training, adequate nutrition, recovery, and sustainable habits to support strength, function, and lean-mass retention. Forge does not prescribe medication or manage medical side effects.
What if I do not have a gym membership?
Not a problem. Your coach builds your program around the equipment and space available to you, whether that is a commercial gym, a home setup, resistance bands, or bodyweight training.
Ready to Build Results You Can Sustain?
Talk with a Forge coach about your goals, experience, schedule, and the level of support that makes sense for you. We will answer your questions, explain the options clearly, and help you decide whether Forge is the right fit.
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CredentialedProfessional Coaches
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PersonalizedBuilt Around You
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MonthlyNo Long-Term Contract
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Private SupportVideo + App Coaching
Updated August 2026
